Click the book picture to gain full, free, access to 19 strategic messages that Shawn Campbell sent monthly from May 2022 through November 2023 to approximately 2,000 people across the U.S. Air Force, who had influence and impact across the entire 700,000-person enterprise.
It was important to me, as I covered in Chapter 9, Word Wise, in my book The Mission of Leadership, that everyone I was leading, influencing or impacting, heard from me directly on a regular basis.
I thought deliberately and deeply about each month’s message. In most of the messages, I incorporated a history, business, or leadership lesson directly tied to the subject matter for that particular month.
My key goals were to provide useful information, inspiration, and often a call to action. It was also important that there were strategic threads tying these together as supporting our operational requirements.
The content and communication are, of course, focused on U.S. Air Force definitions and details. The primary purpose for sharing these messages is to show and support how leaders can, and must, engage their teams with relevant, relatable, and resonant insights and information.
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Purpose and Polaris
In this episode, Bestselling Author Shawn Campbell explains the purpose behind The Mission of Leadership and introduces Polaris (the North Star) as a practical metaphor for “True North.” Drawing from his military background and his role helping stand up the U.S. Space Force, he frames leadership as a continuous journey of growth—focused less on personal recognition and more on leaving a stronger team behind.
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All Thrust, No Vector
In this episode, Shawn introduces the aviation-inspired concept of “All Thrust, No Vector.” He explains that leadership energy, authority, and capability are meaningless without a clear destination. Using examples from his Air Force career, Shawn emphasizes the importance of pre-work—understanding the mission, the people, and the environment—before stepping into leadership roles. Direction, not force, determines whether leaders move organizations forward or off course.
In this episode, Shawn contrasts peak performance with “value valleys,” moments when leaders drift away from their core principles. He explains how small compromises accumulate into ethical drift, decreased effectiveness, and team dysfunction. Sharing personal experiences from the early days of building the Space Force during the pandemic, Shawn highlights the importance of resilience, accountability partners, and self-awareness in sustaining long-term leadership excellence.
Sturdy Stool
Value Valleys vs. Peak Performance
In this episode, Shawn introduces the “Sturdy Stool,” the core framework underpinning his leadership philosophy. He explains that sustainable leadership rests on three equally balanced legs: a growth mindset, an outward mindset, and psychological safety. Through personal stories—including a moment of being publicly corrected by a junior teammate—Shawn demonstrates how humility, trust, and accountability create environments where people perform at their best and feel safe to speak up.
Big, Bold, Beyond
In this episode, Shawn unpacks Chapter 4 of The Mission of Leadership, exploring what it means to think big, act boldly, and move beyond perceived limitations. Drawing on examples from Steve Jobs, Elon Musk, JFK’s moonshot, and historical leadership moments, Shawn explains why leaders must elevate their thinking, resist self-imposed constraints, and pursue visions that stretch both themselves and their organizations.